To give users a more individualized Explore page, Twitter started testing TikTok-like video feedback in December 2021. In this test, it converted the whole Explore page into a video feed. They did so by adding a “For You” option in the Twitter search tab.
Twitter’s improvements announced today do not aim to replace the entire Explore page with a TikTok-like stream.
According to the company, its “immersive media viewer” will be available in the iOS Twitter app in the coming days, and the videos on the Explore page are “already available to consumers in select countries” who use Android or iOS. Both upgrades will be available initially to users of the app in English.
Users that like scrollable video feeds can access the immersive view, while those who do not want a video feed can choose not to use the immersive viewer.
