Sports accessories major Adidas announced a network that will turn open to student-athletes at NCAA Division 1 Adidas-sponsored schools. More than 50,00 students across 23 sports at 109 schools are set to become paid partners of the brand.
Jim Murphy, Adidas NCAA program lead said, “The Adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years.”
Student-athletes will be paid on a percentage basis on the sales drive as per social media posts. Adidas, however, did not disclose how much student-athletes will be compensated at the end of the program.
