Dunkin’ has got bigger with non-traditional places Las Vegas Convention Center, new Virgin Hotel, Arizona’s Charlie Boulder Casino and LINQ Hotel. The multinational coffee and doughnut company also opened across 12 Great Wolf Resorts and hospitals together with Oak Hill Hospital in Brooksville, Florida, and UMass Memorial Medical Center in Massachusetts.
The company plans to grow into even more non-conventional places with new units of Chicago’s O’Hare airport and terminal 1 of New York’s JFK airport.
“Dunkin’ continues to modernize with convenience at the forefront. Our flexible concepts for any non-traditional format have been an essential aspect of our growth over the past decade and will remain a vital part of our future development strategy,” said Chris Burr, Director of Non-Traditional Development at Inspire Brands.
He adds “As a new member of the Inspire family of brands, Dunkin’s strong experience in non-traditional development complements inspires a vision for non-traditional growth across the portfolio, bringing valuable expertise to our best-in-class shared development team.”
In 2020, Dunkin’ was capable to open 27 non-traditional locations. The locations were introduced to airports, including Boston, New York, San Antonio and St.Petersburg-Clearwater.
Besides, Dunkin’ also opened several other restaurants in malls: The Mall of America, American Dream, a Shop Rite supermarket in New York and also Air Force bases in Mexico and Utah.
