Mercedes-Benz introduces a new retail sales model called ‘Retail of the Future’ (ROTF) in India. This model focuses on creating a more customer-centric brand by promoting a direct-to-customer approach.
Mercedes-Benz India will now own the entire stock of automobiles and sell them via appointed Franchise Partners. Invoice of the new cars will be sent to the customers directly to process the order and fulfill them. ROTF will offer one transparent price across India. The new retail model will be applicable only for recent car sales, whereas other verticals like customer service, used cars, and allied businesses will remain unchanged.
“This long-term strategic move will strengthen our customer focus by introducing a fundamental transition in the retail business in the market. It also will deliver a win-win solution for both customers and Franchise Partners, underscoring our clear vision for a future that is sustainable, empowering, and digital,” says Martin Schwenk, MD & CEO, Mercedes-Benz India.
Mercedes-Benz will imply this model in the fourth quarter of the 2021 calendar year.
