Khol’s traditional customers may be used to the bigger brick-and-mortar stores which are familiar to their eyes. The 65 million strong customer base of the company are in for a surprise change as Khol’s is trying to change the way they shop.
The shares of the company recently saw a decline of 8%. This made the management consider a sale which is the reason it is adapting to newer changes to help the shareholders believe in their progress. Khol’s is set to jinx the 80,000 square feet plan and introduce 35,000 square feet miniature stores starting from Seattle. With this, it is aims to open more than 100 miniature stores during the next 4 years.
Michelle Gass, the company’s CEO said, “This year is a big year for us, the framework that we’ve put out there for investors, it’s a very thoughtful guide for us.” The company hopes to service existing customers while also bringing in the new ones.
