You are currently viewing Top Tips When Expanding Your Franchised Business into the Digital Domain

Top Tips When Expanding Your Franchised Business into the Digital Domain

Have you finally decided to take your brick-and-mortar operations to the next level with the help of the online community? Countless franchises have already experienced the benefits offered within the digital domain and this is arguably the most effective way to reach a much larger audience.

However, this type of transition can be challenging for those who have never attempted such a migration in the past. The good news is that you will not be required to expend valuable in-house resources if a game plan is in place from the beginning. We will, therefore, examine a handful of worthwhile tips and highlight the advantages of each.

Choose a Reputable Hosting Service

Franchised organisations will always opt to work in tandem with a flexible web hosting platform that can grow as the needs of their business model evolve. It is often wise to employ a virtual private server (VPS), as this hosting system offers amenities such as increased storage space and enhanced security protocols. The end result is that your site will enjoy nearly universal uptime and even minor hosting issues can be solved before the transform into more serious concerns.

Secure Point-of-Sale Systems

One of the core components of any retail-oriented website is associated with its point-of-sale (POS) platform. The issue here is that generic software systems do not often provide the level of data security that you and your customers require. As a result, important information (such as payment details or private email addresses) may become compromised by a third party. It is therefore important to choose a POS system that boasts a solid online reputation.

Choose a Solid Content Management System

There is no doubt that it can be difficult to oversee daily operations; especially when referring to franchised businesses with limited on-site resources. This is when the practical nature of a content management system (CMS) will come into play. Here are some of the functions that a well-designed CMS platform can offer:

  • Creating social media posts
  • Sorting through client feedback
  • Customising an exiting domain name
  • Keeping up with the latest SEO trends
  • Overseeing digital media such as images and embedded videos

The main takeaway point here is that a professional content management system will enable stakeholders to better monitor ongoing operations; allowing them to make proactive changes at the appropriate times.

Take Advantage of Social Media Circles

Developing a strong social media presence is a final piece of the online franchise puzzle. Consumers are now using sites such as Facebook, Twitter and Instagram to keep up to date with their favourite brands. Furthermore, word of mouth is an excellent way to make your presence known within an increasingly competitive online community. Social media channels will enable franchises to appreciate the latest trends, to communicate with their customers and to introduce new offers.

These four strategies are relatively easy to employ and yet, the advantages are very real. There is little doubt that you will begin to see the associated effects within a relatively short period of time.