Tom Curtis was initially skeptical when Burger King launched a new marketing campaign with a short jingle to promote the Whopper late last year.
According to Curtis, Burger King’s president in the United States and Canada, who recounted a conversation with the brand’s creative and marketing teams, “You just can’t say ‘Whopper’ four times.” There must be another element to it than that.”
However, the jingle, which really does to be sure say “Doozy” a few times, is something of a hit. Spotify has played the song more than 3.5 million times. On TikTok, one maker remixed the tune with a Foolish Troublemaker melody, procuring empowering remarks from the brand (the maker later checked on the Doozy, finishing up “it’s mid,” or unremarkable.) The remix was given new life by other people, who riffed on it and even danced to it like a hamster.
Burger King’s Strategy
Burger King’s big bet to compete with McDonald’s, which is also promoting its signature burgers, and turn around its business by going all in on the Whopper was immediately won by the advertisement campaign.
In September, Burger King announced a $400 million plan to improve the chain, which had fallen behind competitors due to operational errors made during the pandemic, such as adding complex new food items when most chains were reducing their menus. The effort entails placing the Whopper front and center and making use of the burger to increase restaurant traffic.
The arrangement is still in beginning phases: By the end of last year, Burger King had invested $40 million. However, the advertising campaign’s response is encouraging. Deals of the Humdinger are up “altogether,” Curtis said, taking note of interest in the tune appears to have gotten lately. In addition, sales of the Whopper had already increased during the fourth quarter. At US Burger Ruler areas open something like 13 months, deals hopped 5% in the quarter, thanks to a limited extent to the burger.
That implies the ruler character who was highlighted in the chain’s advertisements for quite a long time, has been ousted, essentially until further notice. “
