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Royal Stacks Mega Expansion

Royal Stacks kickstarts 2022 with the opening of its’ second CBD restaurant at Emporium Melbourne, the city’s pre-eminent shopping destination. Mixing its iconic 90s Street flair with a dynamic burst of colour only reminiscent in arcade games.

Melbourne Street Artist Drez, has added his artistic flair to the venue with bright neon tones, offering diners the sense of falling into another dimension. Royal Stacks partnered with the team from The Hour Group to push boundaries for this project, along with Studio Y. and Steve Harrop to make the dream come to life.

Diners can expect to be submerged with the theme of early 1970 nostalgic gaming, with two new in-house arcade machines being implemented to the custom store layout. It will also include a retro camping experience with custom caravan booths.

Royal Stacks is known to be tech-savvy and disruptive, and in keeping up with current trends installing their own podcast booth at their Moorabbin venue. They have launched 5 locations across Victoria in five years and plan to open four new venues across Melbourne by June 2022.

The brand has not only ventured out in the Australian market but has also gained attention from the Chinese market.

After partnering with DC Strategy, Royal Stacks has fast-tracked its premium franchise opportunities that are available around Australia, with a return on investment for partners within two and a half years.

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About Royal Stacks

Founder, Dani Zeini has transformed Melbourne’s burger culture which all began with a secret burger menu at Dandenong Pavilion, followed by the opening of Grand Trailer Park Taverna and Truck Stop Deluxe. Since opening the first Royal Stacks venue on Collins Street in 2016, Dani now operates with six venues across the state including Collins Street, Chadstone, Brunswick, Moorabbin, Melbourne Emporium and now at the Melbourne Cricket Ground.

About DC Strategy

Founded by Rod Young in 1983, the Australian end-to-end consulting, legal, recruitment and brand and marketing firm was created to assist entrepreneurs from start-ups and SMEs to NGOs, government bodies and large corporates to develop sustainable franchise networks.

Rod is a highly versatile management professional with almost 40 years’ experience in Australia, New Zealand, the EU, China, Southeast Asia, India and the US. He is considered one of the world’s foremost franchising, licensing and business network consultants. His Board experience spans across multiple platforms, including Chairman of DC Strategy, Chairman of Poolwerx and Global CEO and Senior Board Advisor to Cartridge World Global Holdings.