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New Franchises: Challenges, Vision, and Growth

“I didn’t invent the hamburger. I just took it more seriously than anyone else.”

  • McDonald’s Visionary Ray Kroc

If anyone likes to know about the franchise, then you should read about Ray Kroc. He is the most successful fast-food retailer and the best example of all time for franchisees. As he built the McDonald’s network in the United States and eventually worldwide, Kroc was thinking and learning about the company. Today, Leaders in the restaurant and retail industries pay attention to his advice about the franchisee.

A new franchisee is one of the most prized acquisitions for a company. Everyone familiar with the franchise business industry knows that franchisees are the core of a company brand’s success and growth, bringing breadth and depth to the brand’s influence and reach.

Franchisors are always on the scout for the next best franchisee prospect, dubbed the “Golden Goose.” Good franchisors will go out of their way to ensure the new franchisee is a good fit for the brand. It is critical for both the franchisee and the brand to have a strong fit. On the other hand, finding these people is sometimes easier said than done.

Many immature businesses make the mistake of thinking “more is better” and focusing on the “sell” rather than the “fit.”

In other words, a successful franchisor would not only set clear parameters for the ideal applicant for their brand, but they will also maintain control over as much of the recruiting process as possible.

Becoming a franchisee entails investing in a business opportunity with a well-known brand, tried-and-true processes, and other useful resources. Even while some aspects of beginning a franchised firm are ready to go right out of the box, the process is not always simple, but franchising has many advantages. Launching a new franchise, like any other new business, is difficult.

Furthermore, most new owners are likely to hit at least one or two-speed bumps on the path to franchise success.

There may be things you may do to overcome headaches and other hurdles in your budding franchise firm. Here are some of the most familiar challenges that new franchise owners face and suggestions for how to overcome them.

Take Off from the Ground

Starting a brand-new business takes a lot of time and effort, so make sure you are willing to put in a lot of both before opting to become a franchisee.

While the startup period can be stressful, you do not have to go through it alone. To manage your work-life balance and overall wellness, make sure you have a good personal support system, whether family or friends.

Your franchisor should be able to provide training, information, and other resources on best practices for new business owners, so take advantage of whatever you can to make running your new firm as easy as possible.

Lack Of Employee Freedom

Many people are lured to franchising because they want to be their boss and make decisions. However, several new franchise opportunities are astonished to learn that the franchisor may make some decisions for them. In some cases, laws may be in place to prevent individual franchisees from developing their products and promotions as part of a larger effort to ensure brand uniformity and consistency.

If the franchisor’s level of control irritates you, keep in mind that your corporate owners are just as intent on business success as you are. They never plan for any of their initiatives to fail or cause financial hardship for franchisees.

Instead, most adjustments and innovative ideas, even modest ones, are meticulously planned and evaluated to iron out any problems and ensure profitability before becoming standard practice at your store.

Hiring And Retention

Finding good people to work for your business and maintaining them once you have found them is one of the most difficult tasks for every new franchisee. Some franchise businesses have a high employee turnover rate, which necessitates a constant hunt for new employees to complete shifts.

When it comes to hiring, try to be strategic: start by looking for a few trustworthy lieutenants who are accountable and motivated. After you have hired someone, make sure you professionally train them and inspire them by ensuring that everyone understands the importance of their work and how it affects the entire organization.

Job satisfaction is likely to grow when individuals feel equipped to accomplish their tasks and comprehend their value, making it easier for you to keep good people around.

Uncontrolled Brand Damage

Buying into a well-known brand’s name recognition and marketing power is typically touted as an appealing component of franchise ownership, but there is another side to the equation that can pose issues. Assume you own a fast-food chain with a significant food poisoning incident at a different site in different cities or regions.

No matter how secure your restaurant is, sales will fall if it starts generating news for the wrong reasons. A variety of factors could cause a corporate backlash against a brand that looks to be safe and uncontroversial on the surface.

When Carrie Fisher died, the dessert company Cinnabon sparked controversy with an improper tweet, which is hardly the kind of exposure that individual franchise owners would have wanted for their businesses.

Unfortunately, there is not always much you can do if your parent brand suffers damage outside your control except continue to do your best to be exceptional in every aspect. Regular clients who know and respect your principles and morals will most likely stick with you if you do this. Fortunately for franchisees, the majority of unfavorable instances are one-time annoyances that do not harm the brand in the long run.

Using Effective Leadership to Communicate

Franchisees should be in touch with their franchisors, and franchisors should demonstrate empathy and encourage open communication. Franchisees should be open and honest about their problems, and franchisors should encourage collaboration.

As businesses reopen and are required to lockdown again, being able to pull insight from across the network of franchisees will be crucial. Franchisors can exhibit leadership and receptivity by forming advisory groups made up of franchisees.

Failure to lead during this period could result in rising earnings issues, a jumbled policy, and a frustrated franchisee base. Franchisees must also show leadership on a smaller scale, encouraging staff to express their issues. They can also share excellent practices with franchisors so that they can be implemented across the board.

Build Solid Infrastructure

The backbone of a franchise business is its systems, procedures, and support, but these concerns are not typically at the top of new franchisors’ priority lists. Growing before you have figured out your systems and processes means you will not be able to deliver the support your franchisees require.

The profitability of your corporate activities is a fantastic approach to gauge your success. Several people believe they are ready to franchise a company, but it is hard to do so. It will be difficult to coach a franchisee to be successful if you can’t make money doing it.”

Prospective franchisors will perform a review of their current systems, processes, procedures, and support and what they will need to support franchisees. Franchisors will almost certainly need to expand their internal team to include operational support and training employees, technology, marketing, and administrative assistance.

They need to think about how they are going to add franchisees. If they add franchisees close to their corporate headquarters, for example, the cost of supporting those franchisees will be lower than if they add franchises across the country. Performing a thorough gap analysis at the onset will assist the franchisor in identifying the requirements for becoming a franchisor.

Dealing with the Issues with Your Franchise

Although launching and maintaining a restaurant franchise has its own set of obstacles, the majority of them can be mastered with a shift in thinking, a new method, or a call to your corporate headquarters. Your franchisor is calculated on you to keep sales strong so that everyone can get paid, so do not be skeptical about asking for help and making a clear request to ensure that everyone benefits.

Using integrated technologies like restaurant scheduling software and a POS can also make succeeding much easier. Understanding how to tackle problems in your own shop, such as labor cost control and scheduling simplification, can help you prepare for the daily obstacles you will experience as a franchisee.