Jim Farley, the Ford head asserted that the brand’s electric vehicles might shift to fixed prices and completely online sales. Farley explained his planned future where Ford dealerships would no longer stock inventory but serve as a customer service center for picking up online orders or repairing existing vehicles — with buyers also having the option of home delivery. This setting will enable a hands-free experience, eliminating car dealerships, and putting an end to haggling with salespeople.
Farley said, “We got to go to non-negotiated price. I believe some Mach-E and Lightning customers would love to have a Mustang for the weekend. Maybe they want a Super Duty. I can do that.”
Farley said Ford plans to produce 600,000 EVs by 2023, a notably smaller figure than the 936,000 deliveries that Tesla made last year. It intends to keep the distribution channel online so that the cars are delivered in a hassle-free way.
