Continuing its excellent growth streak, Emma — The Sleep Company, the world’s largest Direct-to-Customer (D2C) sleep brand, posted an impressive year-on-year (YoY) growth of 35% with record revenue figures of €873 million translating to approximately US$948 million in the last calendar year of 2022.
The interesting part of the company is that in the turbulent year of the global economy, Emma-the Sleep Company surpassed its own annual revenue target of €800 million i.e. US 869 million. Emma’s profits surged during the year 2022 which also happens to be its fifth consecutive year of profitability, while the competitors were going insolvent due to the challenging economic environment.
Emma was launched in 2015 in Germany and has seen steady growth consecutively having developed an active market of more than 30 market locations globally.
Emma’s growth in the year 2022 had been actually global as the brand surged in various marketplaces outside Europe. The Mexico market recorded 117% YoY growth, while the South American market of Brazil posted a 62% rise in revenue in 2022 as compared to 2021 respectively. In the Asia-Pacific region, Australian market witnessed a growth in its revenues by 103% while the European region of the Italian market surged in its revenues by 80% year-on-year.
Eyeing bigger horizons, Emma will continue to flex its market share and diversify its offering in existing markets. In addition to its global expansion strategy, Emma has initiated building its dedicated teams for the Danish and Polish markets in 2022. The largest D2C sleep brand is scheduled to open its first European store in a mall close to The Hague, Netherlands. To facilitate its global growth strategy, the organization has ambitious recruitment plans for its global hubs in Mexico City, Manila, and Lisbon. With outstanding growth in 2022, Emma is expected to pick up its pace of growth in 2023 as well.